Congratulations Barack Obama on winning the US presidential election! Here at DirectSight, we think this is a cause to celebrate. After a close shave with competitor Mitt Romney, Barack once again won his place as US president for another 4 years. To get into the election spirit, check out the DS Collection 213 rimless glasses frames for a cool take on Mr. President’s eyewear. Obama favours a simple, rectangular rimless frame, as seen here:
Alternatively, why not invest in … Continue reading →

Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →